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"Beauty Confessional" - 2 new articles

  1. Beatrix Ong launches flagship store in Chelsea
  2. Jimmy Choo Turns 15 and launches Crystal collection
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Beatrix Ong launches flagship store in Chelsea

Beatrix ong Poll dancer 3

Beatrix Ong is continuing to expand its presence as a global luxury fashion accessories brand. The brand is opening a new flagship boutique in Chelsea, London.

Located at 188 Pavilion Road the boutique is in the centre of fashionable Chelsea. The boutique evokes hints of 'Alice Through The Looking Glass' with it's over-sized front door and interior mirror.

The new flagship boutique carries the Beatrix Ong women's Autumn/Winter 2010 'Conceal/Reveal' collection as well as Ong London, the stylish menswear collection.

 "Pavilion Road is our new flagship boutique in London and is the next step of Beatrix Ong's journey. Elements of the shop have been personally selected to give our customers the feeling of being in our home."



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Jimmy Choo Turns 15 and launches Crystal collection

CR11 Final Ad layout no tagging

It's hard to believe but Jimmy Choo is turning 15. Yes, its been 15 years since choo-mania struck the world the brand is celebrating their Crystal anniversary by launching a Crystal Collection.  The Crystal Anniversary collection is the first of a series of projects that will  be unveiled during the coming year to celebrate the 15 year heritage of the brand. Within this new Crystal Anniversary collection, the signature jeweled shoes which helped make the brand famous are updated and modernized for a new generation.

"In celebrating our 15 years I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo. I was inspired by vintage jewellery to add sparkling and luminous details to iconic Jimmy Choo shapes. But these are not the jeweled shoes of the past and instead show jewels in a modern and edgy way. " Tamara Mellon, Founder and Chief Creative Officer, Jimmy Choo. 

More pictures of the shoes in the collection are after the jump

Ciara nude
Ciara nude

A crystal deco anklet over a back zipped peep toe combine in CIARA with its curvilinear Mariah heel for an updated take on glamour. While tiny crystal stones are used to cover feminine styles like ZAFIRA a criss-cross and ankle strap platform. Technology and glamour combine in the NIAGRA molded lucite platform. Silver mesh is fused within lucite multiplying the refractive effect lifted up on a 145mm platform heel and a flat version in MONTANA, a transparent Perspex thong with glittering crystal studs scattered across the thong. A more demure take on sensuality is the iconic SAMBA pointy toe pump with a crystal bow, a Jimmy Choo signature graphic, either on an 85mm heel or in RAQUELLE a silver glitter flat pump. For evening shimmer take LANCER, a 120mm platform and LATIFA an 85mm d'orsay with metallic suede hot fix studded sandal in shades of silver, nude and black. Not to be left out of the glamour stakes, the new Jimmy Choo trainer collection features a pumped up high top TOKYO crystal star studded version for all out high voltage sparkle factor.

Niagra Silver Perspex Metallic Nappa
Marine Black Nappa leather


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